Lilac Skincare is a brand that I have created for the purpose of a personal project between me and a friend, where we assigned each other a color palette and type of company to advertise a product for. Creating designs from scratch using these color palettes, we have decided to give our separate brands each a logo, signature pattern, and include mockups.
With the creation of a skincare brand, the goal is to influence consumers of skincare and cosmetic products of all ages. The idea was to create a brand that looked clean, aesthetically pleasing, and create trust between the brand and the consumer. Lilac's playful and colorful, yet somewhat sophisticated packaging will most likely appeal to a younger to middle aged crowd.
