Lilac Skincare is a brand that I have created for the purpose of a personal project between me and a friend, where we assigned each other a color palette and type of company to advertise a product for. Creating designs from scratch using these color palettes, we have decided to give our separate brands each a logo, signature pattern, and include mockups.
DESIGN BRIEF: The goal of the project is to influence consumers of skincare and cosmetic products of all ages. Lilac's playful and colorful, yet somewhat sophisticated packaging will most likely appeal to a younger to middle aged crowd.
